Mr. ICEMAN
— Twice as nice with ice…
Once upon a time, not too long ago people didn’t like paying for ice cubes. Why pay for something that you can get for free, right? That was in many ways the challenge when this adventure first started oh 13? Years ago.
The simple fact is that even though ice cubes look similar there are big differences in terms of quality. Mr. Iceman cubes aren’t like the cubes you make at home. Those cubes are fine, but they require work, melt quickly and can obtain both smell, taste and bacteria from other items in your freezer. Gross. Cubes from Mr. Iceman however are made with purified water and frozen under pressure to ensure a slow melt….but how do you get people to care? Or even think of buying ice cubes…
As ice cubes are often linked to parties and other social events we created a personality that was bold and «out there», and in many ways turned Mr. Iceman into the ambassador of good times. The expression was inspired by the founder and his fundamental idea that ice cubes can turn any ordinary occasion into something extraordinary.
Today Mr. Iceman is the marked leader in Scandinavia and a brand that can demand a certain price point. They have a wide selection range of products, ranging from cubes and crushed, to balls, blocks and sticks. The brand is constantly evolving and the good times just keeps getting better.
