Smoothie Xchange

Smoothie Xchange was established back in 2007 and was one of the first places in the city that started serving up smoothies, bowls and other healthy treats to hungry locals.The brand has since stood the test of time and in many ways become iconic with their bright green cup and loyal following.

When started working together in 2018 the amount of healthy options in the city was rapidly increasing – most of them sporting a clean and minimalistic expression. This new wave of modern alternatives made Smoothie Xchange feel a little dated and they wanted a reboot.

Together we did a complete rebrand where we embraced colors and energy that had always been a part of their personality. We tweaked their signature green color to something less synthetic, shortened the logo to their nickname SX, and also added a bunch of new colors inspired by their smoothies.

Today SX is a fun, loud and colorful place where anyone and everyone feels welcome. The brand challenges the notion that «healthy» has to look a certain way and in stead embraces the role of being the fun-loving counterweight.

Since 2020 SX have also made an entrance in the retail space with a range of products to make the perfect smoothie at home.